Sony Pictures vice chairman Jeff Blake was quoted in the article saying the Spider-Man franchise was the studio’s “most important, most successful, and most beloved franchise” while also expressing his optimism for the future. In June 2013, The Hollywood Reporter published a report announcing that The Amazing Spider-Man 3 and a fourth movie in the franchise would open in theaters on Jand May 4, 2018, respectively. The first installment in Sony’s reboot series brought in $757.9 million worldwide, according to Box Office Mojo, a highly-anticipated sequel was less than a year away, and there was great promise for the future. In the summer of 2013, the future looked bright for Marc Webb’s The Amazing Spider-Man franchise. So we're so clever and we thought, 'Wouldn't it be neat if her initials were MJ?' And then I think it leaked that she would be playing MJ and then it became a whole headache for Zendaya to have to navigate.(Image credit: Sony Pictures Releasing) The Amazing Spider-Man 3 Was Announced In 2013 With A June 2016 Release Date She was always this new high school character, Michelle, who we know there's an 'M' in Michelle and an 'M' in Mary. "She's not Mary Jane Watson," Marvel Studios president Kevin Feige previously told IGN. Though her character has the same initials, she's a new character the MCU created to pay homage to Peter Parker's "past adventures and his past love." While Zendaya's MJ plays a big role in the Tom Holland-led films, technically, she isn't Mary Jane Watson. In 2014's The Amazing Spider-Man 2, Shailene Woodley was cast to play Mary Jane Watson and even filmed scenes for the movie, but her appearance was eventually cut. Kirsten Dunst famously played Peter Parker's love interest Mary Jane Watson in the Sam Raimi trilogy starring Tobey Maguire.
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